Basic SEO Process

Search Engine Optimization (SEO) is a highly technical process, but for online merchants it’s also a critical business process. That’s why we take the time to learn about your goals, products, the competition, and your marketplace.

First, we’ll review the site structure and search engine rankings for both your website (if any) and those of your competitors. This helps define your ‘Before’ and ‘After’ benchmarks for search engine optimization.

Keyword research is next - identifying the words or phrases that your audience is likely to enter into search engines in order to find your products. This research can yield keyword suggestions that can be one of the most beneficial aspects of SEO, with high returns on investment (ROI).

Keyword research consists of three primary activities:

Discovery

We’ll guide you to select the most relevant keywords for your store. We’ll use the ‘root’ keywords to generate related single keywords, keyword combinations, and variations like singular, plurals and synonyms.

We’ll then compare these keyword suggestions to those in current use by your audience. The goal is to identify the most widely-used search keywords so we can focus on the ‘vital few’ for your store.

ROI analysis

Popular keywords aren’t always the most valuable. Generic keywords can be widely used while also delivering mediocre conversion rates. We’ll perform a statistical analysis that highlights relevant keywords with the highest ROI.

Competitive Analysis

This phase will show you the competitive landscape for any given search term. Competitive factors include how diligent sites are to optimization issues, how many relevantinboundlinksthey have received.

We also give you an Initial Positioning Report that highlights your competitors’ strengths & weaknesses, along with a summary of where you and the competition are currently positioned in the major search engines and directories.

Site Optimization

Optimizing your site will typically take 5-10 business days, depending on your goals, the complexity of your site, and the competitive landscape.

Note: Optimizing your site will not affect the way your pages look in any way. The necessary changes include new URLs (path names) for selected pages as well as including a list of recommended words in your existing page content. We’ll give you files summarizing all these changes.

The SiteOptimizationProcessconsists of:

On-Page Site Optimization

Here we work on a page-by-page basis to optimize your content. We identify the page(s) needing modification and give you the optimized content you need for higher rankings. All our methods follow Best Practices for SEO and are spam-free. We adjust such factors as Title & Meta Tags, Creating/Reframing, Internal Site Links, Keyword-rich Content, and URL framing. When we’re done, your site can definitely be considered search engine-friendly.

Web Page Analysis

We also perform a deep analysis of your website and server, to identify any issues related to standards compliance, domain usage, page structures, internal and external link structure, URL-rewriting, load balancing and any problems that might lower yoursearchengineposition.

Search Engine Markup Semantic Analysis

Here we analyze the source code of your website and correct anything that could make a search engine hesitate or stumble. This analysis also checks the Meta Tags, Titles,KeywordDensityand Content on all pages.

Off-Page Site Optimization

Once On-Page Optimization is complete, we’ll reload the website to see if further modifications are needed. When everything’s perfect, we’ll upload the optimized content (with compiled tags) to your server.

Your website is now ready for the major Search Engines and Directories.

Link Building

BoostingPageRankis the next priority for your optimized site. When all other factors are equal, Search Engines will always favor the page with a higher Page Rank.

Page Rank is essentially ‘link popularity.’ It’s a reflection of how many other websites contain links pointed at your site. (You may also hear these called ‘inbound links’ or ‘non-reciprocal links.’

Google, Yahoo, MSN, Ask Jeeves, AltaVista and others place great importance on incoming links. A large number of high-quality incoming links can help your website beat the competition in the search engine rankings.

Not all links are created equal. Search engines evaluate the incoming links to determine the ‘quality’ of the link. They use such factors as the Page Rank of the linking page, the total outgoing links on the linking page, the relevance of the linking website to your industry, the relevance of the specific linking page, the use of keywords in anchor text, etc.

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• breaks search engine rules and regulations
• creates a poor user experience directly because of the SEO techniques utilized on the Web site
• unethically presents content in a different visual or non-visual way to search engine spiders and search engine users.

1. Hidden text – Create modern CSS based websites with JQuery effects. They often hide large portions of text in layers to display them on click or mouse over for usability reasons. Example: CSS pagination.
2. IP delivery – Offer the proper localized content to those coming from a country specific IP address. Offer the user a choice though. Shopping.com does a great job here.
3. 301 redirects – Redirect outdated pages to the newer versions or your homepage. When moving to a new domain use them of course as well.
4. Throw Away Domains – Create exact match micro sites for short term popular keywords and abandon them when the trend subsides. Something like tigerwoodssexrehab.com
5. Cloaking – Hide the heavy Flash animations from Google, show the text-only version optimized for accessibility and findability.
6. Paid links – Donate for charity, software developers etc. Many of them display links to those who donate.
7. Keyword stuffing – Tags and folksonomy. Keyword stuff but adding several tags or let your users do the dirty work via UGC tagging (folksonomy) every major social site does that.
8. Automatically generated keyword pages – Some shopping search engines create pages from each Google search query and assign the appropriate products to each query. You can do that as well if you have enough content.
9. Mispsellings – Define, correct the misspelled term and/or redirect to the correct version.
10. Scraping – Create mirrors for popular sites. Offer them to the respective webmasters. Most will be glad to pay less.
11. Ad only pages – Create all page ads (interstitials) and show them before users see content like many old media do.
12. Blog spam – Don’t spam yourself! Get spammed! Install a WordPress blog without Akismet spam protection. Then create a few posts about Mesothelioma for example, a very profitable keyword. Then let spammers comment spam it or even add posts (via TDO Mini Forms). Last but not least parse the comments for your keyword and outgoing links. If they contain the keyword publish them and remove the outgoing links of course. Bot user generated content so to say.
13. Duplicate content on multiple domains – Offer your content under a creative Commons License with attribution.
14. Domain grabbing – Buy old authority domains that failed and revive them instead of putting them on sale.
15. Fake news – Create real news on official looking sites for real events. You can even do it in print. Works great for all kinds of activism related topics.
16. Link farm – Create a legit blog network of flagship blogs. A full time pro blogger can manage 3 to 5 high quality blogs by her or himself.
17. New exploits – Find them and report them, blog about them. You break story and thus you get all the attention and links.
18. Brand jacking – Write a bad review for a brand that has disappointed you or destroys the planet or set up a brand x sucks page and let consumers voice their concerns.
19. Rogue bots – Spider websites and make their webmasters aware of broken links and other issues. Some people may be thankful enough to link to you.
20. Hidden affiliate links – In fact hiding affiliate links is good for usability and can be even more ethical than showing them. example.com/ref?id=87233683 is far worse than than just example.com. Also unsuspecting Web users will copy your ad to forums etc. which might break their TOS. The only thing you have to do is disclose the affiliate as such. I prefer to use [ad] (on Twitter for example) or [partner-link] elsewhere. This way you can strip the annoying “ref” ids and achieve full disclosure at the same time.
21. Doorway pages – Effectively doorway pages could also be called landing pages. The only difference is that doorway pages are worthless crap while landing pages are streamlined to suffice on their own. Common for both is that they are highly optimized for organic search traffic. So instead of making your doorway pages just a place to get skipped optimize them as landing pages and make the users convert right there.
22. Multiple subdomains – Multiple subdomains for one domain can serve an ethical purpose. Just think blogspot.co or wordpress.com – they create multiple subdomains by UGC. This way they can rank several times for a query. You can offer subdomains to your users as well.
23. Twitter automation – There is nothing wrong with Twitter automation as long as you don’t overdo it. Scheduling and repeating tweets, even automatically tweeting RSS feeds from your or other blogs is perfectly OK as long as the Twitter account has a real person attending it who tweets “manually” as well. Bot accounts can be ethical as well in case they are useful no only for yourself. A bot collecting news about Haiti in the aftermath of the earthquake would be perfectly legit if you ask me.
24. Deceptive headlines – Tabloids use them all the time, black hat SEO also do. There are ethical use cases for deceptive headlines though. Satire is one of course and humor simply as well. For instance I could end this list with 24 items and declare this post to a list of 30 items anyways. That would be a good laugh. I’ve done that in the past but in a more humorous post.
25. Google Bowling – The bad thing about Google bowling is that you hurt sites you don’t like. You could reverse that: Reverse Google bowling would mean that you push sites of competitors you like to make those you dislike disappear below. In a way we do that all the time linking out to the competition, the good guys of SEO who then outrank the ugly sites we like a lot less.
26. Invisible links – You’d never used invisible links on your sites did you? You liar! You have. Most free web counters and statistic tools use them. Statcounter is a good example. So when you embed them on your site you use invisible links.
27. Different content for search engines than users – Do you use WordPress? Then you have the nofollow attribute added to your comment links. this way the search engine gets different content than the user. He sees and clicks a link. A search bot sees a no trespass sign instead. In white hat SEO it’s often called PageRank sculpting. Most social media add ons do that by default.
28. Hacking sites – While crackers hack sites security experts warn site owners that they vulnerabilities. Both discover the same issues. Recently I got an email by someone who warned me to update my WordPress installation. That was a grand idea I thought.
29. Slander linkbait – Pulling a Calacanis like “SEO is bullshit” is quite common these days. Why don’t do it the other way around? The anti SEO thing doesn’t work that good anymore unless you are as famous as Robert Scoble. In contrast a post dealing with “100 Reasons to Love SEO Experts” might strike a chord by now.
30. Map spam – Instead of faking multiple addresses all over the place just to appear on Google Maps and Local why don’t you simply create an affiliate network of real life small business owners with shops and offices who, for a small amount of money, are your representatives there? All they need to do is to collect your mail from Google and potential clients.

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 http://anything4seo.blogspot.in/2012/07/black-hat-seo-anything4seo.html

Whether you’re starting a PPC account from scratch or inheriting a large account from another agency or manager, the story should start pretty much the same. “Once upon a time in PPC land, I opened a Google Analytics account and double-checked that all of my traffic and conversion tracking was implemented correctly.” Maybe this process isn’t a fairy tale, but ensuring you have proper tracking should always be your #1 priority.

For starters, you need to ensure that the conversion tracking available through the major PPC search engines is in place. Run a lead-tracking report to see if conversion data is available in each search engine in use. This will tell you if they’re using conversion tracking. If they are, your mission is to double-check that the codes have been installed correctly on the website and/or landing pages. Leave no landing page unchecked, no conversion path untouched. If the account has no conversion data, this is your chance to implement the codes. Utilizing the conversion tracking services through Google, and Bing will allow you to manage those accounts more easily because you will have immediate access to conversion statistics.

Next you need to check the analytics tagging. When inheriting an account, your first task is to ask your client or the previous account manager whether or not they have been using an analytics program to monitor the site’s performance. If they have, find out if Google AdWords has been linked to Google Analytics (if the client is using Google Analytics). You can do this by simply logging into AdWords and clicking on Google Analytics from the Tools and Analysis tab. If you arrive at the Analytics Overview page, the task is already done. However, if you arrive at a page that asks if you would like to sign up for Analytics, you will need to follow a few steps to link the accounts.

To link AdWords and Analytics, your first step is to add the Google Account login that you use for AdWords as an admin user in Analytics (or simply verify that it is there). At this point you can go back to AdWords, click the Analytics tab, and click the button that says “I already have a Google Analytics account.” You will be given the opportunity to choose the proper account name, and then Google will link the accounts.

When you link your Google AdWords account to Google Analytics, all the data generated by your AdWords account will automatically be included in your Analytics reports. Unfortunately, the same cannot be said for pretty much any other pay-per-click traffic source. If you don’t take special care to tag these traffic sources, they will show up as “organic” (lumped with your SEO traffic) in Analytics. How do you remedy this? By creating custom URL tags for your PPC accounts.

For starters, you can use the Google URL Builder. With this tool, you can create tags that, when appended to your Yahoo! or MSN ads, will transfer important information to Google Analytics. This information includes source (i.e. Google, Yahoo!), medium (i.e., CPC or organic), term (keyword), content (ad group), and campaign name. Both Yahoo! and MSN offer special features to carry extra data into Analytics, namely keyword and search query data. Both search engines pass parameters with each PPC visitor that can be pulled into your Analytics reports, giving you greater visibility. But your top priority is to merely tag your traffic with the source and medium to ensure you have clean data in Analytics.

Please see this article on PPC Hero for additional reading and detailed information on how to implement custom URL tagging for adCenter.

Goal Funnels in Analytics

Another important tracking element is the use of Goal Funnels in Google Analytics. This allow you not only to track conversions for ALL of your traffic sources (PPC and otherwise) but also to review the entire conversion path that a visitor took before they became a customer.

Goals are easy to set up. All you need is the URL of the “confirmation page” of your conversion process. From the Overview page of Analytics, click on “Edit” for your website’s profile and scroll down to the Goals section. Choose to “Edit Settings” to create a new Goal. If you find that there are already Goals set up, verify that they are correct (i.e., is the Goal URL correct?) and providing data.

Within the Google AdWords interface, there is a Search Query Performance report. However, this report has a major flaw: a tremendous amount of the search queries are labelled “other unique queries” and are not revealed to you. This can be very frustrating.

You can use Google Analytics to work around this issue and gain access to all search queries for your AdWords traffic. The process involves creating a new profile and creating filters that will pull the search query data out of the referral string (information that is passed to your website with each visitor from Google). Upon completing the setup process, you will be able to view the search queries for all of your AdWords traffic.

When most people see “insertion” and “AdWords” in the same sentence, they automatically think of dynamic keyword insertion. This is NOT dynamic keyword insertion. Insertion tags, or as Google calls them, ValueTrack tags, are designed to pass important information from Google to your analytics package via your destination URL only. Use insertion tags to create comprehensive tracking URLs that will pull in keywords, differentiate between Search and Content, and display ad IDs and even the site where your placement targeted ad appeared. Here are the tags:

* {keyword}-This pulls in the actual keyword from your AdWords account, NOT the search query.

* {creative}-This pulls in the ad ID.

* {ifsearch:Search}-This tells you if your visitor came via Search ads.

* {ifcontent:Content}-This tells you if your visitor came via Content ads.

* {placement}-This tells you the website where your placement targeted ad was shown.

* Example URL: www.example.com?source=google&medium=cpc&keyword={keyword}&type={ifsearch:Search}{ifcontent:Content}&site={placement}

If you’re familiar with creating custom tracking URLs for adCenter, this is pretty much the same song and dance. The trick here is that you’ll need to configure your third-party analytics software to recognize these parameters for the purposes of reporting. That is, unless you feel comfortable reading the referral URL of every visitor to your site.

Just to avoid any confusion, if you are using Google Analytics with your AdWords account, you are already getting most of this data. The exception, of course, would be differentiating Search and Content or accessing the {placement} website data. For these parameters, you can create Advanced Filters in Analytics to pull in and report on these data points.

Whenever you manage a PPC account, tracking should be your #1 priority. But when you are inheriting an account, the stakes can be especially high, so it is in your best interest to ensure that ALL tracking is in place and working correctly. Additionally, using all of the available tracking tools will provide you with the necessary data to manage your accounts to perform at their best.

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Benefit One - High ROI

—> Pound for pound, dollar for dollar, SEO brings you a higher Return On your Investment than any comparable form of marketing.

Benefit Two - Long Term Positioning

Benefit Six - Higher Sales

—> SEO can mean increased sales of your product or service.

Benefit Eight - More Cost-Effective

—> SEO is among the most cost-effective ways of marketing.

Benefit Twelve - Usability

HOW TO DETERMINE A VALUABLE BACKLINK OPPORTUNITY

How can you determine whether a site you’re trying to gain a link from is valuable? Here are some “warning” signs as to what Google may have or eventually deem as a low-quality site.

• Lots of ads. If the site is covered with five blocks of AdSense, Kontera text links, or other advertising chunks, you might want to steer away from them.
• Lack of quality content. If you can get your article approved immediately, chances are this isn’t the right article network for your needs. If the article network is approving spun or poorly written content, it will be hard for the algorithm to see your “diamond in the rough.” Of course, when a site like Suite101.com, which has one hell of an editorial process, gets dinged, then extreme moderation may not necessarily be a sign of a safe site either (in their case, ads were the more likely issue).
• Lots of content, low traffic. A blog with a Google PageRank of 6 probably looks like a great place to spam a comment. But if that blog doesn’t have good authority in terms of traffic and social sharing, then it may be put on the list of sites to be de-valued in the future. PageRank didn’t save some of the sites in the Panda update, considering there are several sites with PageRank 7 and above (including a PR 9).
• Lack of moderation. Kind of goes with the above, except in this case I mean blog comments and directories. If you see a ton of spammy links on a page, you don’t want yours to go next to it. Unless you consider it a spammy link, and then more power to you to join the rest of them.

Three Things to keep in mind while choosing pay per click advertizing

While it is important to get your pay per click (PPC) ad seen and even more important to get visitors to click on your ad, those aims pale in comparison with your conversion rate. There are simple tricks that can be used to optimize your pay per click advertising efforts, but they are tricks that are often overlooked.

1. Make Getting Conversions Easy

If you make your visitors take a multitude of steps in order to make a purchase, then it is more likely that your customers will get discouraged. While this may not be a problem if you are using pay per click advertising for list-building purposes, it is often a killer in regards to making a sale.

One of the easiest ways to increase your conversion rate (even when list-building) is to only collect the information that is absolutely necessary. Studies have shown that the best converting pages require customers to only enter an email address.

While it is nice to get someone’s name, address, phone number, etc., it really isn’t critical information to have. If it is necessary, consider obtaining this information after you have already secured their email address.

2. Focus Your Landing Page

Once you decide what the goal of your landing page is, make sure that you do not distract viewers from it. Many people choose to simply use a page from their Web site as their landing page. Unfortunately, these pages often contain a jumble of additional ads, unrelated content and links to other Web pages. All of these things can either distract or overwhelm visitors, both of which lead to the customer leaving. It is essential to keep your landing pages as simple and succinct as possible to optimize your pay per click advertising efforts.

3. Include Critical Information in Your Ad Copy

Everyone knows that pay per click advertising is advantageous because it can drive highly targeted traffic to your landing page.

However, many people that are not part of your target audience may still click on your ad. This is because your ad copy does not include the right information.

For example, if you are selling a product that is similar or the same as your competitors, then the price is important to include in your ad copy. Many customers base their purchasing decision on price, and if your product is out of their price range, there is no reason for them to click on your ad. By including the price in your ad, you can automatically filter out people who would not purchase your product anyways.

Pay per click advertising can be one of the most profitable and lucrative online advertising methods available. However, if steps are not taken to optimize every step of the sales process, money and opportunities will be lost and expenses will climb.

The more you can do to ensure that you target is highly optimized and that your landing page has the ability to create a maximum conversion rate, the more successful your pay per click advertising ventures will be.

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http://anything4seo.blogspot.in/2011/09/anything4seo-3-things-to-keep-in-mind.html

1)  Choose a good handle

2)  Select an account name wisely

3)  Make your bio count

4)  Spread the word

5)  Remember your URL

6)  Select the initial characters of each tweet carefully

7)  Write keyword-rich tweets if possible

8)  Mind your retweetability

9)  Provide some link love

10)As always, give ‘em what they want

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SEO tips and tricks you should and should not be doing on your Web pages to make them rank higher in search engines. This list looks at more than just meta tags and the basics of SEO, so even if you’ve got some of the factors, you may not have everything. Scroll to the end of the list to look at the things you should never be doing, as well as the things you should always do at the beginning.

Write great content - Great content is where it all starts. You can have all the keywords in the world, but if your content is no good, people won’t stick around on your site and search engines won’t find your site valuable.

Write unique content - Unique content is important too. You need to provide content that has different information than what is on other sites and other Web pages.

Add new content all the time - Sites that have new content added on a regular basis are seen as more reliable than sites that rarely do. This also helps you to increase the amount of relevant content on your site, which also improves your rankings.

Create a great keyword phrase -The first thing you should do when working on search engine optimization is find a great keyword phrase for that page. You shouldn’t try to optimize your entire site to one keyword phrase - instead focus on writing pages for specific keywords and phrases.

Choose a phrase that is popular, but not too popular - When trying to decide on a keyword phrase, you want to find one that is popular but not extremely popular. This may seem counter-intuitive, but the reality is that extremely popular keywords are very desirable and so very competitive. It’s better to try to optimize for keywords that you can rank higher. You’ll get more pageviews from a less popular keyword when you’re on the first or second page of the search engines, than from a super popular keyword that you only make it to page 50 of search engines.

Write an accessible site - Accessible HTML is accessible to both search engine spiders and screen readers. The more accessible you make your pages, the easier it will be for search engines to read and rank your pages.

Use the keyword phrase in your title tag - The title tag is one of the most important tags on your Web page. And placing your keyword phrase in the title tag, preferably at the beginning, is very important to get that phrase into the search engines. Plus, that puts your keyword phrase as the link in the search engine index.

Get a domain with your keyword phrase - Putting your keyword phrase in your domain name is a great way to optimize for that phrase.

Use the keyword phrase in your URL- Even if you can’t get your keywords into your domain name, you can put them into your URLs. Search engines read the URLs and assign value to the text they find there.

Use your keyword phrase a lot, but not too much - The ratio of your keywords to the rest of the text on your page is called the keyword density. It’s important to repeat your keywords in your document, but not too much. Keyword density should be between 3 and 7% for your primary keyword phrase and 1-2% for any secondary keywords or keyword phrases.

12 Things to Do to Improve Your Site’s Google Page Ranking

Content is the king. Search engines love fresh and quality content, since that’s what the users want - more new things to read every day and every hour. When your site changes often - search engine crawlers come back more often as well. Of course by generating new content you raise the chance that more of your pages will be found.
Once you have the content generated, here is what you can do to have your site found more often by new visitors:

1. Use Google Sitemaps to see how Google sees your site, when it was last updated, whether you have any problems on your site, etc. I’ve written an article on this topic: How to Improve Site’s Ranking with Google Sitemaps. You also want to provide a sitemap for your visitors.
2. Get involved in communities relevant to the content of your site. Visit their forums and mailing lists, and help other people by answering their questions, posting links to your site if they contain information relevant to your replies. Usually you are allowed to have a signature, where you can link to your site. However be aware that more and more sites implement a new link attribute rel="nofollow", which tells Google (MSN, Yahoo and other sites) to not count those links to your site’s ranking credit. This is to avoid comment spam. You can find the details here: Official Google Blog: Preventing comment spam.
3. The head section of the document should include meta entries for keywords and description. Though it’s been said that the keywords meta entry has little or no weight with Google, but is still useful with other search engines. Also make sure that the title of the document includes the most important keywords and phrases, as Google gives a heavy weight to those. The keywords need to be included in the H1 and H2 header entries, and also once in bold, once in italic and if possible in the URL.
4. Spell check your content. Google doesn’t like when misspelled words are used, as it tries to auto-correct search words. Some sites use misspelled words to get more traffic to their site. e.g., “hign paying keywords” instead of “high paying keywords”
5. It’s been said that sites containing valid XHTML are favored by the search engines. But it should at least use valid HTML. One other thing to make sure is that your site is readable by non-graphical browsers, such as Links and Lynx. Blind users use those to browse the Internet and search engines favor sites that are useful to more people. In fact search engines see your site as text, so things like javascript, DHTML and Flash may make it hard for the search engine to crawl your site.
6. Publish articles on other sites relevant to your expertise. Make sure that those articles link back to your site. I’m somewhat weary about submitting my articles to other sites, since then I end up with a duplication problem and a chance that a search engine would penalise duplicated content sites. Hopefully it somehow knows where the content has appeared in first place. But I don’t want to take chances. So may be submitting unique articles which don’t appear on my site is a much safer strategy.
7. Sometimes your site competes with many other sites for the same keywords. Rather than optimising all of your site for the same keywords, try to find less competitive keywords and optimise some of your pages for those keywords. There are both commercial and free programs to help you do that.
8. Learn from your competitors. Go to Google and search for the competing keywords, go to the first few sites with high page rank and analyse those sites, see what they have done differently than your site. Granted the site might be just very popular and linked from many other sites, but more often than not reading through the source code of the site can tip you off how to do better. You can find out which sites link to that site by searching Google for link:yoursite.com and you may want to try to get your site listed on those sites.
9. Since it’s not enough to have a high ranking for your front page (Google gives different page ranks to different pages), once your site is established you should try to get other sites to link to other sections of your site as well. For example if you have a big site and you can identify segments which are different from each, try to raise a page rank for the sub-directories corresponding to those sections.
10. Have each page linking to several other pages on your site (crosslinking). That should be especially helpful for balancing the page ranking across different pages of your site, and of course it should help your visitors to find related content on your site.
11. Try to include a few outbound links to high quality sites in every document. That indicates a quality connection between your document and others sites that Google already considers to be quality sites. When linking to those sites, try to include the important keywords in those links.
12. Analyse your log files and see who refers to you the most. Try to find more similar sites. The referral information also reveals the keywords used to find your site. Often you find new keywords that you haven’t thought of when targeting your site. By using those newly discovered keywords you can create more content that targets the unexpected traffic even better

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